Privacy policy

LATISLIT operates this website and store, including all related information, content, features, tools, products, and services, to offer you a curated shopping experience (the “Services”). Our store is powered by WordPress, which enables us to deliver these Services. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our website or otherwise interact with us. If any part of this Privacy Policy conflicts with our Terms of Service, this Policy takes priority regarding personal information handling.

By accessing or using our Services, you confirm that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

“Personal information” refers to data that identifies or can reasonably be linked to you. It does not include anonymized or de-identified data. Depending on your interaction with our Services and applicable law, we may collect the following categories of personal information:

• Contact details: name, billing/shipping address, phone number, email address.
• Financial information: payment card details, transaction data, payment confirmations.
• Account information: username, password, preferences, settings.
• Transaction information: items viewed, added to cart, purchased, returned, or exchanged.
• Communications: any information you include when contacting us.
• Device information: IP address, device type, browser details, network data.
• Usage information: browsing activity, interactions with our website, timestamps.

Sources of Personal Information

• Directly from you: when you create an account, place an order, or contact us.
• Automatically: through cookies, analytics, and your device when using the Services.
• Service providers: companies who assist with payments, hosting, analytics, shipping, etc.
• Partners and third parties.

How We Use Your Personal Information

• To provide and improve our Services: processing orders, payments, returns, shipping, account management, personalization, and product recommendations.
• For marketing and advertising: sending offers, updates, and showing relevant ads based on your activity.
• For security and fraud prevention: account authentication, detecting suspicious activity, and maintaining a safe shopping environment.
• To communicate with you: customer support, service updates, and account notifications.
• For legal compliance: responding to legal requests, enforcing terms, and participating in legal proceedings when required.

How We Disclose Personal Information

We may share your personal information under the following circumstances:

• With Shopify and service providers supporting our operations (payment processing, IT, shipping, analytics).
• With business and marketing partners for advertising and promotional services.
• With trusted third parties when you request or consent to such sharing.
• With affiliates within our corporate structure.
• In connection with business transactions such as mergers or restructuring.
• To comply with legal obligations or to protect our rights and users.

Relationship with Shopify

The Services are hosted by Shopify, which processes personal information associated with your use of our store. Shopify may collect data about your interactions with our website and other merchants to provide enhanced features or improvements.

To learn more about Shopify’s data practices or your rights with them, please refer to the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

Third-Party Websites and Links

Our website may contain links to external sites not controlled by LATISLIT. We are not responsible for the privacy or security of these websites. We recommend reviewing their privacy policies before sharing personal information.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal information from individuals under the age of majority. If a child has provided us with personal information, a parent or guardian may contact us to request deletion.

Security and Retention

While we apply reasonable security measures, no system is completely secure. We recommend avoiding the transmission of sensitive information through unsecured channels.

We retain personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on your country or region, you may have the following rights:

• Right to Access / Know the personal information we hold about you.
• Right to Delete your personal information.
• Right to Correct inaccurate information.
• Right to Data Portability to receive and transfer your data.
• Right to Manage Communication Preferences: unsubscribe from promotional emails at any time.

If you opt out of marketing emails, we may still send communications related to your orders or account.

Contact Information

If you have questions about this Privacy Policy or your personal information, you can contact us:

• Email: info@latislit.com
• Address: Rue Sale, Khemisset, Morocco
• Phone: +212 752-942683
• Business Registration Number: ——
• VAT Number (if applicable): ——

LATISLIT is committed to offering a safe, transparent, and trustworthy beauty shopping experience for customers across Morocco.